I have always enjoyed words, writing, books, stories, language–and watching the way people behave. After studying Linguistics, English and Psychology, I discovered the field of copywriting. I realised it was an ideal combination of all my interests.

So I became a copywriter.

I spent nearly twenty years in the advertising industry, both full-time and as a freelancer, working on a wide range of global brands and small local businesses.
I then realised I gained even greater pleasure from teaching my craft to others.

So I became a lecturer.

And more importantly, I became a mentor. There is great reward in knowing I can make a contribution to someone’s career by opening doors to new knowledge and new opportunities. I am able to provide practical writing skills to new young writers hoping to start a career in the advertising industry. I also facilitate training for professionals in the art of writing for different brands and digital media channels.
And I always keep a sense of humour in the process.