The job of the copywriter is evolving.
It’s not just about making ads.
How could it be, in a world now sculpted
by technology and data-driven user experiences?
The brand writer of the future needs to stay agile.
To keep learning and adapting.
But the basics of the job will always apply.
How humans behave. And why.
What makes people feel good. And why.
Telling opinions. Untold stories.
New trends and old habits.
And of course, anything wonderfully
wordy and booky.
This ever-changing world of words and ideas
continues to spark my passion for the craft.
So it’s not surprising I now spend most of my time teaching it.